Discover fashion that feels like you
New, pre-loved & rental from ASOS, M&S, Revolve and 150+ brands. One search.
Start with the occasion
Explore brands
Shop the brands you already know and the ones you're about to.
Trending womenswearSee all →
How it works
One search across new, pre-loved and rental. No tabs, no ten open apps.
Third wedding this summer and I refuse to rewear the floral midi
Say no more. Lime satin, backless, or quietly expensive?
01
Say the brief
Tell the stylist what you're dressing for, in your own words. Occasion, budget, vibe, all of it.
02
Swipe what comes back
Real pieces from 150+ brands, matched to your taste, size and budget. Keep what lands, skip what doesn't.
Satin drape top · M&SBuy at M&S
03
Save it, buy it
Favourites watch for price drops. When you're ready, we hand you straight to the retailer's checkout.
About SO-ME
SO-ME brings together new, pre-loved, and rental fashion from hundreds of brands in one place. Instead of scrolling through dozens of apps and websites, describe what you are looking for in your own words and let our AI stylist find the perfect match, whether that is a summer wedding guest dress under 80 pounds or a sustainable winter coat in navy.
Every recommendation is personalised to your style, size, and budget. We search across thousands of products from brands like Marks & Spencer, ASOS, Zara, Reiss, and many more, including pre-loved marketplaces and rental platforms, so you can shop smarter and more sustainably without compromising on style.
Whether you are refreshing your wardrobe, shopping for a special occasion, or exploring new styles, SO-ME makes it easy to discover fashion that feels like you. Browse by category, chat with our AI stylist, or take our Style Finder quiz to get started.
