To appear in AI shopping results, your product pages need to be structured in a way that LLMs can understand. This means using proper schema markup (Product, Offer, Review), clean product metadata (style, material, price, occasion), and fast, crawlable pages. You can also expose your catalogue via a structured feed or API that agents can access directly.

Agentic shopping is when AI assistants like ChatGPT or Claude handle product discovery on behalf of the shopper. Instead of typing keywords into a search bar, the shopper gives a prompt like “Find me a minimal black dress for under £100” - and the AI agent searches, compares, and recommends products based on context, preferences, and structure. It’s the future of ecommerce.

An agentic shopping audit is a service that checks whether your online store and product feeds are compatible with AI-driven shopping agents. Our AI & SEO experts review your product data, metadata, page structure, and content to see if you’re likely to be picked up by tools like ChatGPT, Claude, Perplexity, or discovery engines like SO-ME. The audit includes recommendations to improve visibility and discoverability.

SEO is about ranking in traditional search engines like Google using keywords and backlinks. AEO,or Answer Engine Optimization, is about structuring your content so it can be understood and used by AI agents like ChatGPT. That means:

• Writing in natural, prompt-friendly language

• Structuring data so it can be used in a response

• Focusing on answers, not just keyword phrases

Retailers need both - but AEO is quickly becoming the new frontier.

If your products aren’t appearing when people ask AI agents for recommendations, it could be due to:

• Missing or broken schema markup

• Inconsistent tagging or metadata

• Poorly structured feeds

• Over-reliance on filters or JavaScript

• Unclear product descriptions that don’t match how people prompt

Fixing these issues can improve your visibility in both traditional and AI-powered search results.

At SO-ME, we combine deep retail marketing experience, cutting-edge AI expertise, and a proven track record of results for brands.

✅ We’ve Generated Millions in Revenue Through SEO

Before SO-ME, we were a marketing consultancy delivering millions in increased revenue for retailers through smart, search-first strategy. We know how to make products discoverable - and now we’re applying that same expertise to the next evolution: AI agents.

✅ We Built SO-ME for How People Actually Shop

SO-ME is an AI-native fashion discovery platform powered by swipes, taste profiles, and behaviour - not filters. We’ve tested it with real Gen Z users and proven that people want a new way to shop.

✅ We Know How AI Thinks

Our in-house AI lead is a Cambridge engineering grad with deep technical experience in machine learning and semantic search. We understand how large language models interpret content, metadata, and structure - and how to get your products surfaced in their responses.

✅ We’re Building the Bridge

This audit isn’t just a report, it’s a strategy to:

Fix broken visibility

Optimise your product data and content for AI agents

And connect you directly to next-gen platforms like SO-ME