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Privacy Policy

Effective Date: 01.01.2025
Last Updated: 23.06.2025
 

SO-ME App Ltd ("SO-ME", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our app or website.

 

1. Who We Are

We are SO-ME App Ltd, registered in the United Kingdom.

Registered address:  SO-ME APP LTD, Toward Studio, Cambrian Buildings, Cardiff CF10 5FL
Contact email: hello@so-me-app.com

We are the data controller responsible for your personal data.

 

2. What Data We Collect

We may collect, use, store, and transfer different kinds of personal data:

Data Category

Examples

Identity Data

Name, email address, login provider (Google/email)

Technical Data

IP address, device type, browser type, operating system

Usage Data

Swipes, product interactions, pages viewed

Analytics Data

Clicks, scroll depth, heatmaps (via Hotjar and GA4)

Marketing & Comms Data

Your preferences in receiving emails and competition messages

Feedback Data

Responses to surveys, feature feedback

Aggregated Data

Anonymous statistics on trends and behavior (e.g. most swiped brands)

 

3. How We Collect Your Data

We use different methods to collect data, including:

  • Direct interactions (e.g. signing up or giving feedback)
     

  • Automated technologies (e.g. usage tracking via cookies and pixels)
     

  • Third-party sources (e.g. Google login, analytics platforms)
     

 

4. Why We Use Your Data

We use your data to:

  • Create and manage your SO-ME account
     

  • Personalize your shopping experience
     

  • Analyze app usage to improve performance
     

  • Communicate updates, competitions, and promotions
     

  • Ensure the platform is secure and user-friendly
     

  • Comply with legal obligations
     

 

5. Legal Basis for Processing (UK/EU)

We rely on the following lawful bases under GDPR:

  • Consent – for marketing, analytics, and optional feedback
     

  • Contract – to provide our service to you
     

  • Legitimate Interest – improving features and app functionality
     

  • Legal Obligation – when required to comply with law
     

 

6. Marketing Preferences

We may send you occasional marketing emails. You can:

  • Click "unsubscribe" in any email
     

  • Contact us at hello@so-me-app.com
     

  • Adjust settings in your SO-ME account under preferences
     

 

7. Cookies and Tracking Technologies

We use cookies and similar tools via:

  • Google Analytics 4 (GA4) – for traffic and usage patterns
     

  • Hotjar – for heatmaps and session recordings
     

These help us understand how users interact with the app so we can improve your experience. You can control cookie preferences via browser settings.

 

8. Who We Share Data With

We may share data with:

Partner

Purpose

Bubble.io

Hosting and backend functionality

Google (GA4)

Analytics and event tracking

Hotjar

User experience insights

Affiliate platforms (e.g., Skimlinks, Awin)

Commission tracking

Communication services

Emails, notifications, or support tools

All partners must agree to process your data securely and lawfully.

 

9. Data Security

We take your data seriously:

  • Encrypted data transfers (HTTPS)
     

  • Access restrictions within our team
     

  • Anonymisation where possible
     

  • Incident response procedures in the event of a breach
     

 

10. Data Retention

We retain your personal data while your account is active. After deletion, we may retain anonymised data for research and performance tracking. You can delete your account anytime via the app or by emailing us.

 

11. International Transfers

Some of our service providers may process data outside the UK/EU. When this occurs, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.

 

12. Your Rights (UK/EU Users)

You have the right to:

  • Access your personal data
     

  • Request correction or deletion
     

  • Withdraw consent at any time
     

  • Request data portability
     

  • Object to processing under certain circumstances
     

  • Lodge a complaint with the ICO (Information Commissioner’s Office)
     

To make a data request, contact us at hello@so-me-app.com

 

13. Corporate Events & Mergers

If SO-ME App Ltd is involved in a merger, acquisition, or sale, your data may be transferred to a successor entity. You will be notified in such events.

 

14. Children’s Data

SO-ME is not intended for users under the age of 16. We do not knowingly collect personal data from children.

 

15. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of significant changes via email or in-app banner. The "Last Updated" date will reflect any modifications.

 

16. Glossary

  • Personal Data: Any data that identifies you.
     

  • Processor: A third party who processes data on our behalf.
     

  • Data Controller: The company (SO-ME App Ltd) that determines the purpose and method of data use.
     

  • Consent: Clear permission from you to collect and use your data.
     

 

17. Contact Us

Have a question or want to exercise your rights?
Registered address:  SO-ME APP LTD, Toward Studio, Cambrian Buildings, Cardiff CF10 5FL
Contact email: hello@so-me-app.com
 

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