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Product titles LLMs actually cite (fashion): 50 patterns + examples


TL;DR

  • 50 plug-and-play title patterns (+ 10 description openers) for fashion

  • Pattern formula: Item • Key fabric/feature • Use-case • Fit/Length • (optional) Constraint


  • Keep first 80–120 chars dense (who/what/when)


  • Add one constraint when it truly matters (e.g. Under £120, Petite)


  • Pair titles with clean attributes (use_case, fit, length, vibe, occasion) for site search + LLMs


The core rules (short + practical)

  1. Lead with function/use-case. Say what the item is for (commute, office-to-wine, freshers).


  2. Add one fabric + one fit/length. Wool blend / regular fit / maxi / cropped.


  3. Use one constraint when useful. Under £120, Petite, Water-resistant.


  4. Front-load meaning. The first 80–120 characters should answer who/what/when.


  5. Mirror attributes. Keep titles aligned with PDP attributes so models can verify.


50 Title Patterns (grouped)

Copy these, swap the braces {} with your specifics, and keep punctuation consistent (we use em-dash — and middle dots •).

Outerwear (1–10)

  1. {Item}: {Fabric/Feature} — {Use-case} — {Fit}

  2. {Item}: {Weather/Benefit} — {Length} — {Audience}

  3. {Item}: {Fabric} — {Use-case} — Under £{Cap}

  4. {Item}: {Water/Weather Feature} — {Occasion} — {Fit}

  5. {Cropped/Long} {Item} — {Audience} — {Season/Occasion}

  6. {Item}: {Insulation/Fill} — {Commute/Travel} — {Packable/Lightweight}

  7. {Item}: {Texture} — {Quiet Luxury/Minimalist} — {Colour Family}

  8. {Item}: {Fabric} — {Work-Ready/Weekend} — {Care (e.g., Machine-Washable)}

  9. {Item}: {Feature} — {Use-case} — {Length (e.g., Hip/Cropped)}

  10. {Item}: {Sustainability Tag} — {Use-case} — {Fit}


Example: Cropped Bomber — Petite-Friendly • Under £120 • Water-Resistant


Tailoring (11–20)

  1. Waistcoat: {Fabric} — {Use-case} — {Fit}

  2. Trousers: {Rise} — {Leg} — {Occasion}

  3. Blazer: {Fit} — {Use-case} — {Length (e.g., Cropped/Longline)}

  4. Trousers: {Fabric/Crease} — {Office-to-Wine} — {Petite/Tall}

  5. Co-ord: {Fabric/Texture} — {Event} — {Care}

  6. Skort/Capris: {Length/Inseam} — {Commute/Campus} — {Fit}

  7. Blazer: {Fabric} — {Season (e.g., Autumn)} — {Under £{Cap}}

  8. Waistcoat: {Neckline/Buttons} — {Layering Use} — {Fit}

  9. Trousers: {Feature (e.g., Stretch)} — {All-Day Comfort} — {Rise}

  10. Tailored Set: {Fabric} — {Presentation/Interview} — {Audience}


Example: Trousers: Low-Rise — Wide Leg — Office-to-Wine


Knitwear & Tops (21–30)

  1. {Knit}: {Yarn/Handfeel} — {Use-case} — {Fit}

  2. Striped {Knit}: {Colour Pair} — {Occasion} — {Layering Tip}

  3. Cardigan: {Fabric} — {Button/Closure} — {Fit}

  4. Top: {Fabric/Sheer/Lace} — {Night Out/Clubbing} — {Lined/Support}

  5. Sweater: {Yarn} — {Care} — {Neckline (e.g., Crew/V-Neck)}

  6. Long-Sleeve Tee: {Cotton/Modal} — {Layering} — {True-to-Size}

  7. Bodysuit: {Compression/Support} — {Use-case} — {Neckline}

  8. Waistcoat-Top: {Fabric} — {Day→Night} — {Fit}

  9. Knit Tank: {Rib/Fine Knit} — {Occasion} — {Care}

  10. Going-Out Top: {Fabric} — {Adjustable Straps} — {Under £{Cap}}


Example: Striped Knit: Cream + Chocolate — Campus-Ready — Easy Layer


Skirts & Dresses (31–40)

  1. {Skirt}: {Length} — {Movement Feature (e.g., Slit)} — {Use-case}

  2. {Dress}: {Silhouette} — {Fabric} — {Occasion}

  3. Maxi Skirt: {Fabric} — {Work-Ready/Weekend} — {Care}

  4. Mini Skirt: {Stretch/A-Line} — {Night Out} — {Secure Waistband}

  5. Slip Dress: {Fabric} — {Layering (e.g., Over Tee)} — {Fit}

  6. Shirt Dress: {Fabric} — {Belted/Relaxed} — {Office-to-Wine}

  7. Bodycon Dress: {Compression} — {Party} — {Under £{Cap}}

  8. Knit Dress: {Yarn} — {All-Day Wear} — {Care}

  9. Midi Skirt: {Pleat/Bias} — {Occasion} — {Fit}

  10. Dress: {Sleeve/Neckline} — {Season} — {Petite/Tall}


Example: Black Maxi Skirt — Work-Ready • Slit for Movement • Machine-Washable


Denim & Casual (41–50)

  1. Jeans: {Rise} — {Leg} — {No-Gap/Comfort Feature}

  2. Denim Maxi: {Wash} — {Slit/Movement} — {Day→Night}

  3. Denim Jacket: {Fit} — {Use-case} — {Colour Family}

  4. Shorts: {Inseam} — {Tailored/Relaxed} — {Pockets}

  5. Cargo: {Fabric} — {Taper/Wide} — {Occasion}

  6. Joggers: {Fabric} — {Travel/Study} — {Fit}

  7. Skort: {Sporty/City} — {Stretch} — {Under £{Cap}}

  8. Denim: {Rise} — {Stretch %} — {True-to-Size}

  9. Low-Rise Jeans: {Leg} — {Belt Loops} — {Comfort Waist}

  10. Denim Co-ord: {Jacket + Skirt} — {Season} — {Care}

Example: Jeans: Low-Rise — Straight — No Back-Gap Waist


Before/after mini-table (real proof beats theory)

Before

After

Signals added

“Bomber Jacket”

Cropped Bomber — Petite-Friendly • Under £120 • Water-Resistant

audience, constraint, benefit

“Black Maxi Skirt”

Black Maxi Skirt — Work-Ready • Slit for Movement • Machine-Washable

use-case, movement, care

“Waistcoat”

Waistcoat — Wool Blend • Office-to-Wine • Regular Fit

fabric, use-case, fit

“Winter Coat”

Wool Coat — Warm Lining • Commute-Ready • Longline Fit

benefit, use-case, length

“Striped Jumper”

Striped Knit — Cream + Chocolate • Campus-Ready • Easy Layer

colour pair, use-case, layering

“Mini Skirt”

Mini Skirt — Stretch A-Line • Night Out • Secure Waistband

silhouette, occasion, comfort

“Low-Rise Jeans”

Jeans: Low-Rise — Straight — No Back-Gap Waist

rise, leg, comfort feature

“Lace Top”

Lace Top — Lined • Night Out • Adjustable Straps

lining, occasion, support

“Tailored Capris”

Capris — Ankle Length • Office-to-Wine • Regular Fit

length, use-case, fit

“Denim Maxi”

Denim Maxi Skirt — Mid Wash • Slit for Movement • Day→Night

wash, movement, versatility

Tip: mirror these signals in your PDP attributes and bullets so assistants can verify the claim.

10 description openers (copy-paste)


  1. Designed for {use-case}, with {fabric/feature} and a {fit} you can wear all day.

  2. Built for {occasion}, this {item} pairs with {piece} and moves thanks to {movement feature}.

  3. From {context A} to {context B}, the {item} stays polished with {fabric} and {care}.

  4. Comfort first: {rise/fit} with {no-gap/waist feature} and {stretch/lining} where it counts.

  5. Weather-ready: {water/warmth feature} plus a {length} cut that layers cleanly.

  6. Petite/Tall friendly: choose {length variant} for the right hem; true-to-size through the hip.

  7. Quiet-luxury finish: {texture/handfeel} in {colour family} that works with stripes/solids.

  8. Care is easy: {machine-wash/hand-wash}; {fast-dry/low-crease} for repeat wear.

  9. Secure by design: {straps/waistband/closure} so you’re not adjusting in the queue.

  10. Value pick: most sizes under £{cap} without compromising {fit/fabric/feature}.


Implementation checklist


  •  Use-case in the first 120 characters

  •  One fabric + one fit/length included

  •  Constraint/audience only when helpful

  •  Title mirrors PDP attributes (no contradictions)

  •  Duplicate words trimmed; brand name moved to end if space is tight

  •  Alt text updated to match use-case/fabric/fit

  •  Internal links from use-case hubs to these PDPs


Why this works (and where it shows up)

  • Search & on-site: titles that answer “best for X” reduce pogo-sticking and improve site search success.

  • LLMs (ChatGPT/Perplexity/SGE): assistants paraphrase concise, structured claims—especially when titles, bullets, and attributes agree.

  • Merchandising: the same signals (use-case, fit, fabric) make filters and badges more meaningful.


Want help at catalogue scale?

We run a free 15-SKU mini audit: ShopScore™, 3–5 rewritten titles, and a Raw vs Enriched demo against your data.




 
 
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